What’s the difference between artists with good music and artists people actually care about???
NEWSFLASH! Today, people don’t buy your music, they buy your brand. Artists…you ARE the product. If you want to succeed in the music industry, you NEED to understand branding. Even if you are lucky enough to find some success, you will not grow without a strong brand strategy. Don’t be one of the many artists with thousands and even millions of plays on Soundcloud, YouTube or Spotify with no legitimate fanbase to show for it.